~ David O. McKay
One day a merchant was driving his donkey towards home from the seashore with a heavy and burdensome load of salt.They came upon a river they had crossed many times without any incident. However, this time the donkey accidentally slipped half way across the river and fell.
By the time the merchant had gotten his donkey to his feet much of the salt had dissolved away. Having his burden much lighter, the donkey was very happy for the rest of the journey.
The next day the merchant went for another load of salt. The donkey, having a good memory and had not forgotten how easy his journey was the day before.
When he got about half way across the river again he purposefully fell into the water and was once more able to rid himself of most of his burden.
This angered the merchant. He immediately turned and drove the donkey back to the seashore and loaded him with two big baskets of sponges for the journey home.
Once more, half way across the river the donkey tumbled over hoping to lighten his load. This time however, once he had scrambled to his feet, a disconsolate donkey dragged himself home under a load ten times the weight of his other loads.
Like the donkey, some people just don’t like their job. They see their employment as something they HAVE to do, as opposed to something they want to do. They often find ways to cut corners, regardless of how it affects the team or company they work for.
Leaders have an obligation to instill a mission and drive a team purpose with those they lead. Doing so creates a greater commitment to the team. Do your team and/or organization understand their purpose? Does each member understand their value in the success of that purpose?
To the donkey, the purpose was simply to do as he was told so he didn’t get scolded or beaten. He didn’t understand that to the merchant the purpose was to provide his family enough income to live for a year, which in turn provided the donkey food and shelter. He also didn’t foresee the consequences of his actions.
The team purpose should be defined and communicated. If it isn’t, team members will define it themselves to the possible detriment of the team or organization.
Every employee of every team needs to know they are part of something magnificent and grand. They need something big to aspire to.
What are you driving your team to do? Do you know? If the purpose of your organization, small group, family, church, and community were clearly communicated, do you think your success would improve? Do you think your members could achieve things no one thought possible? I do.
If we clearly and concisely communicate the value and purpose each team member provides and we tie that to the overarching purpose for our team, I think we can accomplish amazing things. Our organizations would prosper. Individuals will excel and our community will be better off because of it!
I'm looking forward to your success.
* This article was originally printed in the Sunday, July 27, 2014 issue of The Chronicle's "Planting Seeds" column.