Thursday, November 10, 2011

What is Your Story?


It's finally here! In case you missed it, in a press conference held November 1st, the EDA and Chamber of Commerce, in front of a crowd of approximately 50 business leaders, elected officials, media and friends, unveiled the redesigned www.jonescounty.com 

After months of development, research, design and thought between Marketing Alliance, Inc., a Jackson, Mississippi based marketing firm, Immediate EDA Past Chair Marlo Dorsey and Chamber of Commerce Director, Larkin Simpson, the website was reviled to the public. 

So what is the big deal? Why a re-launch? www.jonescounty.com is our window to the world. It's working 24/7 to promote our community and attract investors, new residents, visitors and others to our community. In today's technological world, many people are quick to pull out their smart phones, tablet devices or laptops and Google you (or Jones County) before they ever talk to anyone who has been here, lives here or knows the wonderful tradition that is Jones County. As our current EDA Chairman, Linda Gavin, Vice President of Marketing & Business Development at South Central Regional Medical Center has said, "We have a lot to be proud of in Jones County and our new web site showcases our community very well." 

She's right! We do have a lot to be proud of in Jones County. We have a lot of history intertwined within our community; some good, some bad but it is that rich history that gives our towns a romantic charm; unique to anywhere else in the world. In addition to our history, an entrepreneurial heritage is common to Jones County. Many of our founding fathers (and mothers) and business leaders today have that "I can do it better and I'm going to prove it to you" attitude. It's that very same "rebel spirit" that has garnered national attention for Jones County. And, in addition to those causing a ruckus, we also are well known for those with a loud voice and a sweet message such as Leontyne Price; one of many in a long line of artists to come from Jones County. From the stage to the big screen to the athletic field and the board room; Jones County has a lot to be proud of and a lot of alumni we can look to for inspiration. 

These are exactly the type of story we need to be telling. Who knows our history better than those who have lived it and are building on it every day? My hope is that the website will take on the form of the Jones County story. Sure it will be a resource for information about our communities and county as well as house demographic data and site specific statistics for economic development and business recruitment but in addition to all of that, I hope the site will be an evolving tool to help visitors understand the rich history and heritage of this place we all call home. The place that is more that a dot on a map. A place called Jones County, Mississippi! 

We all have stories about our communities, stories of our own experiences as community members, leaders and neighbors. In many communities, the same stories are retold over and over because they help us define our identities - both as individuals and as members of our communities. Stories help us to learn about our world. I hope our Jones County story will help the world learn about us. I'd like to leave you with a charge that I hope you will seriously consider. I want to charge you with telling me your story and your version of the Jones County story. In addition to that, if you have friends, family, loved ones or business acquaintances who have moved on from Jones County but still have a fond place in their memory for home, I'd like to hear their story. 

Hopefully through the tapestry of stories told and pride in our home and in Jones County, we will all come to believe in the our Jones County tag line: Jones County, Now this is living!

If you would like to see more of the Jones County story;

Check us out on Facebook:

Follow us on Twitter:

or on YouTube:

No comments:

Post a Comment