“We just don't recognize life's most significant moments
while they're happening. Back then I thought, ‘Well, there'll be other days’. I
didn't realize that that was the only day.”
~Archie Graham (Burt
Lancaster) in Field
of Dreams - 1989
Okay, big surprise. I am a dude who likes baseball. More
specifically I like baseball movies. Even more specific than that, two of my
all time favorite movies are “Field of Dreams” and “For Love of the Game”. I
think Kevin Costner missed his calling in making movies and should have been a
baseball player – not really.
There is something about baseball that is just so romantic, manly
and American. It is hard to put into words but the heat of the summer, the
smell of the leather, the grit of the dirt in your hands and the sounds of a
wooden bat cracking is just magical. It reminds me of my childhood summers.
If you are like me and you love the game too, we have an excellent
opportunity coming up to see some great baseball. In just a little over a week,
Laurel and Jones County will have tons of people, players and professionals
descending on us to enjoy the Dixie Youth World Series for the second time!
In
all of those players, coaches, parents and grandparents coming in, it is
obvious to see that not everyone will be spending 24/7 at the ball field. Some
of them will be coming to eat in our restaurants. Some will be coming to
Wal-Mart, sporting goods stores, the mall and grocery stores to pick up last
minutes items or things they forgot to bring on their trip. Some will just need
a break and will be looking for things to do outside of baseball.
I say
all of this not to get your blood boiling that the streets might be a little
more crowded for a week, not to mention that the drive through lines will be a
little longer and not make you realize services may be a little slower; but to
encourage you to seize this opportunity.
In
recruiting we have to go out to people to tell them all the great things about
our community. It’s not often that we have thousands of captive audience members
come to us and our community to see its beauty and experience our southern hospitality.
I
want to encourage you that as our visitors and guests come to town, be conscious
to be a little friendlier; be a little more patient and above all, sell, sell,
sell! Tell people about why Jones County is a great place to live. Tell them
about our world class museums and attractions. Tell them about our thriving
economy. Tell them about our history and heritage. Tell them about our
wonderful neighborhoods, communities and avenues we live in. Tell them about
our other great recreational activities and offerings and invite them to come
spend some more time in our community and spend some money while they are here.
There
is a great story about a preacher and a farmer I like to share with people to
help them understand the need to promote themselves and promote what their
businesses and organizations are doing. We may not always have a large crowd
listening or engaged in what we are selling, but one sell is one more than no
sells. Hopefully this story will spur your selling spirit!
The
story goes something like this:
An
old hill farmer trudges several miles through freezing snow to his local and
very remote chapel for Sunday service. No one else is there, aside from the preacher.
"I'm
not sure it's worth proceeding with the service - might we do better to go back
to our warm homes and have a hot drink?.." asks the clergyman, inviting a
mutually helpful reaction from his audience of one.
"Well,
I'm just a simple farmer," says the old man, "But when I go to feed
my herd, and if only one beast turns up, I sure don't leave it hungry."
So
the clergyman, feeling somewhat ashamed, delivers his service - all the bells
and whistles, hymns and readings, lasting a good couple of hours - finishing
proudly with the fresh observation that no matter how small the need, our duty
remains. And he thanks the old farmer for the lesson he has learned.
"Was
that okay?" asks the preacher, as the two set off for home.
"Well
I'm just a simple farmer," says the old man, "But when I go to feed
my herd, and if only one beast turns up, I sure don't force it to eat what I
brought for the whole herd..."
The World Series will be a great time for our community to “feed
the herd”. It’s going to be a little crowded, it’s going to be a little tense, but
I know we will handle it with hospitality, grace and a smile. And if we do, our
visitors will love Jones County as much as we all do and our community will be
better because of it!
I hope you get to enjoy some great baseball. See you in the
stands!
I’d like to take a personal point of privilege and say thank you
to all of you in the community who welcomed our new son Noah into the world. I
can’t say enough good things about all of you and I can’t say enough about the
exceptional service of all those in the South Central Regional Medical Center
family. Our stay was enjoyable and the care was exceptional and second to none.
From Rebekah, Ethan, Noah and myself, I thank all of you for thinking of us
during this joyous time.
---* This article was originally printed in the Sunday, July 28, 2013 issue of The Chronicle's "Planting Seeds" column.
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